Case

Lunch Garden, stepping ahead in digital marketing and customer loyalty

About Lunch Garden

Lunch Garden is a relaxed and informal restaurant chain with 75 locations throughout Belgium, offering a range of homemade, traditional Belgian favourites for the whole family. 

Customer challenge

Lunch Garden wanted to implement a new CRM and automate their Digital Marketing. In addition, they were eager to develop a loyalty app. They called on strategic help to establish the proper digital marketing vision and ensure the feasibility of reports in Tableau – the new BI environment implemented by us.

Forward challenge

Our specific expertise was required to manage the collaboration between the different Service & Marketing clouds in Salesforce and to unlock the potential of data in the Tableau environment (BI). 

Our customer solution

Speed was of the essence, so we made sure that Actito, the old system, was down within the first month of the process. The transfer was to be smooth and effective.

The result

Thanks to the new unified customer view, customers can now enjoy hyper-personalised content and offers, as well as adverts based on their specific journey.

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